Black Friday 2026
One sale, five days, covering every shirt in the store. Here are the dates, what is worth buying while it runs, and how to get the size you want before it goes.
The dates
| Event | Dates | What to expect |
|---|---|---|
| Black Friday | Nov 23 to Nov 27, 2026 | Storewide |
| Cyber Monday | Nov 28 to Dec 1, 2026 | Online only, free shipping on 2+ |
| Christmas | Dec 2 to Dec 18, 2026 | Gift season |
| Boxing Day | Dec 26 to Jan 2, 2027 | Clearance |
Black Friday is the biggest sale window we run all year. If the shirt is a Christmas gift, order by December 18.
What the shirts cost
| Shirt | Price |
|---|---|
| Men, long sleeve | $73.99 |
| Women, long sleeve | $72.99 |
| Youth, long sleeve | $63.49 |
Every listing carries the same price across its size run, so the shirt costs the same whether you order a small or an XXL.
What to buy
Long sleeve shirts are the pick of the sale. They are the ones people actually wear from November onward, and they are the version most supporters do not already own.
Away and third shirts are the other smart buy. Most supporters already own the home shirt, so a sale is the moment to add the version they do not have.
Getting the size right
| Fit | Sizes | Notes |
|---|---|---|
| Men | XS to XXXL | Standard cut, true to size |
| Women | XXS to XXXL | Tapered cut, true to size |
| Youth | Age 3-4 to 17-18 | Listed by age range |
All three fits sit on the same product page, so you pick the fit and the size together rather than hunting for a separate listing.
Common questions
When does the Black Friday sale start?
November 23, 2026, and it runs through November 27. Subscribers get early access a few days before the public start, so it is worth joining the list if you have a specific shirt in mind.
What is included in the sale?
The whole store. Current season home, away and third shirts, long sleeve kits, retro reissues and training pieces are all in it, with men, women and youth sizing on the same listing.
Is Cyber Monday a separate sale?
Yes. November 30 brings free shipping on orders of two or more items, which often makes it the better day to order if you are buying more than one shirt.
Do popular sizes sell out?
They do. Adult sizes in the middle of the range go first, especially on current season home shirts for the biggest clubs. If you know what you want, shop on the first day.
Are Christmas gifts included in the sale?
Yes. The sale covers the whole store, so a shirt bought in late November works just as well as a gift even if you do not plan to wrap it until December.
JerseyHub Pro — built for supporters who wear it all season.